Influence of Current OPPO Mobile Phone Functions on Customer Satisfaction Based on Kano Model

DOI

10.2991/978-94-6463-036-7_148How to use a DOI?

Keywords

Customer satisfaction; OPPO; Kano Model; Better-Worse Coefficient

Abstract

Customer satisfaction is a factor managers should focus on if companies want to be competitive in today's competitive environment. In today's era of popular shopping, customer feedback on the company's products is very important, which is beneficial to the company's bottom line. Customers who are satisfied with the product will bring many benefits to the company, such as repurchasing, promoting to others and so on, in order to build a good reputation for the company. This study conducted a random survey of 100 customers of OPPO mobile phones, the purpose is to test the Kano Model for the mobile phones of OPPO company, in order to describe the customer's satisfaction with the functional services of OPPO mobile phones.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xingbo Liu
PY  - 2022
DA  - 2022/12/31
TI  - Influence of Current OPPO Mobile Phone Functions on Customer Satisfaction Based on Kano Model
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 1011
EP  - 1015
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_148
DO  - 10.2991/978-94-6463-036-7_148
ID  - Liu2022
ER  -