Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

Research on Music Album Sales and Commercial Economic Value: Taking Taylor Swift as Evidence

Authors
Zhuoer Zhang1, *
1The Middle School Attached to Northwestern, Polytechnical University, Xi’an, China
*Corresponding author.
Corresponding Author
Zhuoer Zhang
Available Online 31 December 2022.
DOI
10.2991/978-94-6463-036-7_2How to use a DOI?
Keywords
Commercial Economic Value; Taylor Swift; Celebrity Advertising; Re-recording; Album Sales
Abstract

Taylor Swift is one of the most influential celebrities in the 21st century in many ways. Behind her success, not only should her song writing skills be studied, her commercial ideas and advertising skills are also crucial to be researched. By looking at data from official websites about Swift’s album sales, ticket sales, and streams, this article aims at studying Swift’s commercial styles and combining Swift’s experience with economic studies. In the end, some factors contributed to Swift’s business and some characteristics of Swift’s re-recording works are concluded. Analysis of this topic can encourage younger artists to gain reputation and revenue at the same time and inspire more artists to fight for their own rights and ensure their profits.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2022
ISBN
978-94-6463-036-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-036-7_2How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Zhuoer Zhang
PY  - 2022
DA  - 2022/12/31
TI  - Research on Music Album Sales and Commercial Economic Value: Taking Taylor Swift as Evidence
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 3
EP  - 8
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_2
DO  - 10.2991/978-94-6463-036-7_2
ID  - Zhang2022
ER  -