Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

Research on the Blind Box Boom in China Under Behavioral Economics

Authors
Daixi Wang1, *
1Bachelor of Liberal Arts and Science, The University of Sydney, Sydney, 2112, Australia
*Corresponding author. Email: 3502573307@qq.com
Corresponding Author
Daixi Wang
Available Online 31 December 2022.
DOI
10.2991/978-94-6463-036-7_27How to use a DOI?
Keywords
Behavioral economics; Blind Box economics; Irrational consumption; Experience Economy; Anchoring effect
Abstract

In recent years, with the development of Internet technology, the Pop toy has gradually emerged, and blind boxes, like adult toys in the Pop toy, have gained wide attention from young people. This study will take the Pop toy brand Pop Mart as an example, focus on the blind box economy from the perspective of behavioral economics, and elaborate on the origin and development status of the blind box. From the perspective of consumer behavior, it is found that consumers’ herd mentality leads to irrational consumption; not only that, in the experience economy and anchoring effect also stimulate customers’ desire to buy. And, this study explores merchants’ marketing strategies targeting specific consumer groups, such as building various offline marketing scenarios and cross-border co-branding with beauty and beverage brands.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2022
ISBN
978-94-6463-036-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-036-7_27How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Daixi Wang
PY  - 2022
DA  - 2022/12/31
TI  - Research on the Blind Box Boom in China Under Behavioral Economics
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 181
EP  - 185
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_27
DO  - 10.2991/978-94-6463-036-7_27
ID  - Wang2022
ER  -