The Essence of Companies’ Survival During COVID-19 Pandemic
Case Study of Boeing
- DOI
- 10.2991/978-94-6463-036-7_117How to use a DOI?
- Keywords
- Boeing; COVID-19; Air crash; Airbus
- ABSTRACT
Contemporarily, the novel coronavirus continues to mutate, and the epidemic has recurred repeatedly. Boeing’s economic trends were highlighted considering COVID-19's impact on the airline industry. We utilized financial accounting and BCG matrix to analyze the past operating, investing, and financing activities of Boeing. In addition to COVID-19, the impact of two previous 737MAX crashes on Boeing was also analysed. These negative factors have a lasting impact on Boeing. According to the change of Boeing's stock price as well as the change of Boeing's operations and assets in recent years, there is a certain downward trend. Besides, BCG Matrix is also used to analyse the data comparison between Boeing and their competitor Airbus. Airbus’s trends are more stable than Boeing’s, but the growth rate of Boeing is much higher. In addition, SWOT is also used to deeply analyse the advantages and disadvantages of Boeing. Boeing is still dealing with the fallout from the crash and a sharp decline in airline orders during the pandemic. However, Boeing has retained partnerships outside the aviation industry, allowing they to stay in business despite the continued downturn. Boeing's economy is expected to grow as tourism recovers. These results shed light on guiding further exploration focusing on the strategy of the Boeing.
- Copyright
- © 2022 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Ziyuan Gao AU - Xiaolong Liu AU - Haoxiang Qi PY - 2022 DA - 2022/12/31 TI - The Essence of Companies’ Survival During COVID-19 Pandemic BT - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) PB - Atlantis Press SP - 796 EP - 803 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6463-036-7_117 DO - 10.2991/978-94-6463-036-7_117 ID - Gao2022 ER -