Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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Application of Big Data Analysis in E-commerce Enterprises—A Case Study of Taobao

Authors
Bohan Ruan1, *
1McMaster University, Hamilton, ON, Canada
*Corresponding author.
Corresponding Author
Bohan Ruan
Available Online 31 December 2022.
DOI
10.2991/978-94-6463-036-7_246How to use a DOI?
Keywords
Big data; E-commerce; Taobao; Marketing services
Abstract

With the development of science and technology and the progress of the era, data have become an indispensable part of life. All things in life can be converted into data for analysis and prediction. Along with the development of cloud computing and the Internet, big data analysis has become increasingly important, especially in the field of e-commerce enterprises. By analyzing the data of consumers and marketing, enterprises can maximize their revenue to achieve a better development. Taking Taobao as an example, starting from the impact of big data analysis on e-commerce enterprises, the author discusses the impact of big data analysis on Taobao’s marketing, and explores how Taobao applies big data analysis in its business activities to improve its competitiveness to gain a deeper and more accurate insight into big data analysis. The paper finds that big data analysis can help win customer trust by satisfying consumers’ needs. Besides, it can help broaden Taobao’s sales channels, and form a better marketing model to bring huge earnings. However, big data analysis may also have a bad impact. If data security is not effectively guaranteed, data leakage, whenever it happens, may cause serious losses. In addition, big data can be applied in different ways to improve Taobao’s competitiveness in business activities, such as understanding marketing objects, accurately identifying resources, carrying out marketing services, etc.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2022
ISBN
978-94-6463-036-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-036-7_246How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Bohan Ruan
PY  - 2022
DA  - 2022/12/31
TI  - Application of Big Data Analysis in E-commerce Enterprises—A Case Study of Taobao
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 1651
EP  - 1655
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_246
DO  - 10.2991/978-94-6463-036-7_246
ID  - Ruan2022
ER  -