Proceedings of the 2019 3rd International Conference on Education, Culture and Social Development (ICECSD 2019)

A Study on Multi-modal Classroom Teaching of Business English from the Perspective of Output-Driven Hypothesis

Authors
Li Rong
Corresponding Author
Li Rong
Available Online August 2019.
DOI
https://doi.org/10.2991/icecsd-19.2019.45How to use a DOI?
Keywords
Output-driven Hypothesis; Multi-modal Classroom Teaching; Business English
Abstract

Under the guidance of The National Criteria of Teaching Quality for Undergraduate Business English Majors, this paper focuses on the deficiencies of traditional classroom teaching in training applied business English talents and explores building of a multi-modal classroom teaching system of business English from three aspects: multi-modal input, multi-modal output and multi-modal evaluation based on output-driven hypothesis theory and multi-modal teaching theory. Taking Business English Correspondence as an example. this paper introduces the multi-modal classroom teaching practice of business English with the help of modern educational technology, so as to optimize the efficiency of language input and improve the quality of business English talents cultivation.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 3rd International Conference on Education, Culture and Social Development (ICECSD 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2019
ISBN
978-94-6252-781-2
ISSN
2352-5398
DOI
https://doi.org/10.2991/icecsd-19.2019.45How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Li Rong
PY  - 2019/08
DA  - 2019/08
TI  - A Study on Multi-modal Classroom Teaching of Business English from the Perspective of Output-Driven Hypothesis
BT  - Proceedings of the 2019 3rd International Conference on Education, Culture and Social Development (ICECSD 2019)
PB  - Atlantis Press
SP  - 343
EP  - 357
SN  - 2352-5398
UR  - https://doi.org/10.2991/icecsd-19.2019.45
DO  - https://doi.org/10.2991/icecsd-19.2019.45
ID  - Rong2019/08
ER  -