Analysis of Female Host Self-Presentation in Bigo Live Streaming Application

DOI

10.2991/assehr.k.210805.130How to use a DOI?

Keywords

Self Presentation, Dramaturgy, Front Stage, Back Stage, Bigo Live

Abstract

The Bigo Live application makes the female hosts communicate with their viewers and there is an exchange of symbols that occurs between the two, so that there is a self-presentation that can be done. This study aims to determine the Presentation of the Female Host Self in the Live Streaming of the Bigo Live Application. The theory used by researchers is Symbolic Interaction, Self-Presentation, Erving Goffman’s Dramaturgy, Front Stage, Middle Stage and Back Stage. This study used a qualitative approach with case studies, with the object of research being the female host of the Bigo Live application and the subject of self-presentation research. The key informants of the study were three female hosts of the Bigo Live Application. This research data processing comes from in-depth interviews, observation, documentation, and also literature study. Data analysis techniques by reducing data, collecting data, presenting data, drawing conclusions. Test the validity of the data by means of triangulation techniques, discussions with peers. The results showed that the female front stage host of the Bigo Live application used a mask and played it on the show stage in the live streaming of the Bigo Live application. The backstage female host of the Bigo Live application displays a complete figure who is not like being on the front stage. The conclusion of this research is that every Bigo Live application female host manages the impression and self-presentation on the front stage and the back stage. There seems to be a difference in each stage.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Elisa Cecilia Tjahjadi
AU  - Ahmad Junaidi
PY  - 2021
DA  - 2021/08/08
TI  - Analysis of Female Host Self-Presentation in Bigo Live Streaming Application
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 824
EP  - 830
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.130
DO  - 10.2991/assehr.k.210805.130
ID  - Tjahjadi2021
ER  -