The Use of Instagram in an Effort to Attract Fans of the PSIM Jogja Soccer Club

DOI

10.2991/assehr.k.210805.129How to use a DOI?

Keywords

Social media instagram, PSIM Jogja, Supporter, Sport Communication

Abstract

The era of globalization has placed the role of communication technology in a very strategic position in eliminating distance, space, time, and other barriers to communication. Communication technology is a new communication using technology that makes it easier for humans to receive and convey messages through a medium. Social media is a web-based feature that can network and support people to communicate and connect with one another. Social media users can also carry out various forms of exchange, collaboration and get to know each other in written, visual and audiovisual forms. Such as Facebook, Twitter, Blog, Instagram, and others that are commonly used today. When the media dominates the internet, Ditya Fajar as PSIM Jogja’s content strategist said that’s where the football club community takes advantage of the opportunities that are in sight, and the PSIM Jogja soccer club is one of the many football club communities that use Instagram social media as a bridge in an effort to attract their fans, instagram also used as the medium of a official marketing merchandise. Therefore, discussing the use of Instagram social media in an effort to attract fans of the PSIM Jogja football club. This research method is qualitative with a study method based on the results of data from key informants / sources who have influence in this study. Based on the results of the interview, social media Instagram has made an effort to attract fans of the PSIM Jogja football club. This research explains how the use of instagram as social media in an effort to attract fans, instagram also used as the medium of an official marketing merchandise.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Sandrianna Ozora
AU  - Eko Harry Susanto
PY  - 2021
DA  - 2021/08/08
TI  - The Use of Instagram in an Effort to Attract Fans of the PSIM Jogja Soccer Club
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 818
EP  - 823
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.129
DO  - 10.2991/assehr.k.210805.129
ID  - Ozora2021
ER  -