Cultural Tourist Loyalty: Investigating Novelty, Authenticity, and Tourist Satisfaction as Mediation

DOI

10.2991/978-94-6463-508-9_13How to use a DOI?

Keywords

Novelty; Authenticity; Tourist Satisfaction

Abstract

The tourism sector is one of the fastest-growing sectors globally. Indonesia’s cultural and historical richness can drive its tourism industry. This research investigates the roles of destination authenticity and novelty in shaping tourist loyalty, with tourist satisfaction as an intervening variable. The study involved 135 respondents who were tourists visiting Mandalika, Lombok. Data processing was carried out using SmartPLS. The research findings indicate that destination authenticity does not significantly impact tourist loyalty in Mandalika, Lombok. Still, it does have a positive effect on the level of tourist satisfaction. However, novelty significantly influences tourist satisfaction and loyalty to Mandalika, Lombok. Additionally, tourist satisfaction significantly influences their loyalty to a specific tourism destination. Furthermore, tourist satisfaction can certainly function as a mediator in the relationship between the authenticity and novelty of tourist destinations and tourists’ loyalty to Mandalika, Lombok. The results of this study are expected to provide insights to the relevant government authorities concerning the lack of comprehensive research, especially in the context of cultural tourism, which addresses the determinants of tourist satisfaction and loyalty.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Miharni Tjokrosaputro
AU  - Sanny Ekawati
AU  - Keni Keni
AU  - Ida Puspitowati
PY  - 2024
DA  - 2024/09/19
TI  - Cultural Tourist Loyalty: Investigating Novelty, Authenticity, and Tourist Satisfaction as Mediation
BT  - Proceedings of the Twelfth International Conference on Entrepreneurship and Business Management 2023 (ICEBM 2023)
PB  - Atlantis Press
SP  - 158
EP  - 172
SN  - 2667-1271
UR  - https://doi.org/10.2991/978-94-6463-508-9_13
DO  - 10.2991/978-94-6463-508-9_13
ID  - Tjokrosaputro2024
ER  -