The Effect of Attitude, Health Consciousness, and Environmental Concern on the Purchase Intention of Organic Food in Jakarta

DOI

10.2991/aebmr.k.220501.086How to use a DOI?

Keywords

Attitude; Health Consciousness; Environmental Concern; Purchase Intention; Organic Food

Abstract

The purpose of this study was to determine whether attitude, health consciousness, and environmental concern play a significant role in the purchase intention of organic food in Jakarta. This study employed the survey method, with data collected via questionnaire. The data for this study was collected from 200 organic food consumers using the convenience sampling technique, and the data was then analyzed using SMARTPLS. According to the findings of this study, attitude, health consciousness, and environmental concern all have a positive and significant impact on the purchase intention of organic food in Jakarta. This research is expected to filling research gaps on consumer purchase intentions for organic food which is still relatively minimal among practitioners and academics with the impact of the COVID-19 pandemic. This research is also expected to provide contribution to academics and practitioners about the effect of attitudes, health consciousness, and environmental concern and their effects on consumers purchase intention.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Steffen Jonathan
AU  - Miharni Tjokrosaputro
PY  - 2022
DA  - 2022/05/11
TI  - The Effect of Attitude, Health Consciousness, and Environmental Concern on the Purchase Intention of Organic Food in Jakarta
BT  - Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
PB  - Atlantis Press
SP  - 567
EP  - 574
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220501.086
DO  - 10.2991/aebmr.k.220501.086
ID  - Jonathan2022
ER  -