Partnership Pattern of Digital Collaboration between Regional Leaders and Micro Businesses

DOI

10.2991/aebmr.k.220501.046How to use a DOI?

Keywords

Digital collaboration; regional leaders; micro business; social media; business performance

Abstract

An effective collaboration between government regional leaders and entrepreneurs, which is believed to be a solution to accelerating micro business performance, needs to have both accessibility support and promotional outlet through social media. This study aimed to acquire a partnership pattern in improving such a collaboration in Belitung, Indonesia. Promotional reach through such social media outlets as Instagram, Facebook, and YouTube within the fields of tourism, creative economy, and SMEs as well as its implication to the number of buyers of the micro entrepreneurship was experimented. The results showed that there was an improvement of micro business performance when the regional leaders facilitated them through digital promotion via unpaid social media accounts. This type of partnership pattern was possible to be massively implemented when there was supporting regulation as well as a variety of platforms in order to have wider reach of micro entrepreneurship performance particularly in Belitung.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Isyak Meirobie
AU  - Agustinus Purna Irawan
AU  - Cep Ubad Abdullah
PY  - 2022
DA  - 2022/05/11
TI  - Partnership Pattern of Digital Collaboration between Regional Leaders and Micro Businesses
BT  - Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
PB  - Atlantis Press
SP  - 302
EP  - 308
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220501.046
DO  - 10.2991/aebmr.k.220501.046
ID  - Meirobie2022
ER  -