The Determinants of Reputation of Institution and Its Implications for the College Decision in Private-Owned Higher Educational Institution in LLDikti Region III Jakarta
- DOI
- 10.2991/aebmr.k.220501.031How to use a DOI?
- Keywords
- website; social media; alumni role; institution reputation; college decisions
- Abstract
This research aims to analyze the decision of lectures in a Private-Owned Higher Educational Institution in LLDikti Region III Jakarta. The research was conducted on several students who decided to study pts who were in LLDikti Region III. Primary data is obtained from interviews with completeness in the form of questionnaires. The analysis used to determine the influence between latent variables is the Structural Equation Modeling (SEM) method with the help of LISREL 8.70 software.
Based on the results of the study, the research found that the website, social media, and the role of alumni together have a significant effect on the reputation of the institution. Partially the role of dominant alumni affects the reputation of the institution. Websites, social media, and the role of alumni and the reputation of the institution together influence college decisions. In this study, the variable that most dominantly influences decisions through the reputation of the institution is the role of alumni.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Tri Waluyo AU - Abd. Rahman Kadir AU - Nuraeni Kadir AU - Andi Aswan PY - 2022 DA - 2022/05/11 TI - The Determinants of Reputation of Institution and Its Implications for the College Decision in Private-Owned Higher Educational Institution in LLDikti Region III Jakarta BT - Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021) PB - Atlantis Press SP - 200 EP - 204 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220501.031 DO - 10.2991/aebmr.k.220501.031 ID - Waluyo2022 ER -