The Determinants of Customer Satisfaction of Electronic Wallets with the Mediation of Perceived Value in Jakarta

DOI

10.2991/aebmr.k.220501.063How to use a DOI?

Keywords

sales promotion; customer satisfaction; perceived value

Abstract

The purpose of this study was to determine the effect of promotion on perceived value, the effect of promotion on customer satisfaction, and the effect of promotion on customer satisfaction when mediated by the variable value perceived by customers of the OVO application product. The analytical method used is multiple regression with data processing using Smart PLS 3.3.2 software. The research population is OVO application users in Jakarta, Indonesia. The number of samples is 100 respondents. Methods of data collection using a questionnaire. The results showed: (1) Sales promotion had a significant effect on perceived value. (2) Sales promotion had not a significant effect on customer satisfaction. (3) Sales promotion had a significant effect on customer satisfaction with perceived value as a mediating variable.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Sarwo Edy Handoyo
AU  - Djody Parerung
PY  - 2022
DA  - 2022/05/11
TI  - The Determinants of Customer Satisfaction of Electronic Wallets with the Mediation of Perceived Value in Jakarta
BT  - Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
PB  - Atlantis Press
SP  - 419
EP  - 423
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220501.063
DO  - 10.2991/aebmr.k.220501.063
ID  - Handoyo2022
ER  -