The Influence of Market and Learning Orientation on MSME Business Performance Mediated by Innovation

DOI

10.2991/aebmr.k.220501.007How to use a DOI?

Keywords

Market Orientation; Learning Orientation; Innovation; Business Performance

Abstract

The purpose of this research was to investigate the effect of market orientation and learning orientation on MSMEs business performance in West Jakarta, with innovation as a mediating variable. The sample selection method in this study used the judgment sampling with a sample of 130 respondents who were MSMEs in West Jakarta. The data analysis method used in this study is the smart Partial Least Square (PLS) software version 3.00. The results of the data analysis conclude that there is a positive and significant influence of market orientation, learning orientation, and innovation on business performance. Innovation is also able to mediate the relationship between market orientation and business performance, as well as the relationship between learning orientation and business performance among MSMEs in West Jakarta, Indonesia.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Nadya Indira Hakim
AU  - Andi Wijaya
PY  - 2022
DA  - 2022/05/11
TI  - The Influence of Market and Learning Orientation on MSME Business Performance Mediated by Innovation
BT  - Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
PB  - Atlantis Press
SP  - 36
EP  - 41
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220501.007
DO  - 10.2991/aebmr.k.220501.007
ID  - Hakim2022
ER  -