Does Entrepreneurial Marketing Affect the Growth of Small Businesses During The Covid-19 Pandemic?

DOI

10.2991/aebmr.k.220501.011How to use a DOI?

Keywords

Entrepreneurship; Marketing; Small Business; Covid-19

Abstract

This research aims to analyze the role of entrepreneurial marketing (EM) on the growth of small businesses. The research sample was taken randomly as many as 45 small business units. The research variables consist of business growth, entrepreneurship orientation (EO), marketing orientation (MO), and Covid-19. These four variables are measured using a Likert scale. The result of the study found that EM did not play a significant role in increasing the growth of small businesses during the Covid-19 pandemic. This anomaly was caused by the Covid-19 pandemic circumstances that obstructed business operations (access to raw materials, market access, access to finance) due to social restrictions which diminished the ability of businesses and the community to operate.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Syamsul Bachri
AU  - Darman Darman
AU  - Vitayanti Fattah
AU  - Syarifah Aliyah Fitrisam
PY  - 2022
DA  - 2022/05/11
TI  - Does Entrepreneurial Marketing Affect the Growth of Small Businesses During The Covid-19 Pandemic?
BT  - Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
PB  - Atlantis Press
SP  - 63
EP  - 67
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220501.011
DO  - 10.2991/aebmr.k.220501.011
ID  - Bachri2022
ER  -