Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)

The Role of Social Media in Enhancing Business Performance

Authors
Lydiawati Soelaiman1, *, Sanny Ekawati1
1Faculty of Economics and Business, Universitas Tarumanagara, West Jakarta - 11470, Indonesia
*Corresponding author. Email: lydiawatis@fe.untar.ac.id
Corresponding Author
Lydiawati Soelaiman
Available Online 11 May 2022.
DOI
10.2991/aebmr.k.220501.060How to use a DOI?
Keywords
Information access; business performance; customer relations; online marketing; social media usage
Abstract

Today, internet technology and social media has become a common practice for businessmen. Social media usage has now become a trend and is the most popular digital platform due to its low cost and minimum technical requirements. Social media is not only used by companies as a marketing medium, but also used to access information about market, competitors, and their customers as a tool to enhance business performance and innovation. Furthermore, social media is a mean of external communication in customer relations. The purpose of this study is to identify the factors that encourage business owners to adopt social media in their business in addition to knowing what benefits are expected to be obtained when using it. Furthermore, this study explores the benefits and perceived risks of using social media in business. The results of this study prove that social media is very beneficial for business owners in promoting products, reducing marketing costs, improving relationships with consumers, expanding market share, and gaining access to information for product development purpose.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

Volume Title
Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
11 May 2022
ISBN
978-94-6239-575-6
ISSN
2352-5428
DOI
10.2991/aebmr.k.220501.060How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Lydiawati Soelaiman
AU  - Sanny Ekawati
PY  - 2022
DA  - 2022/05/11
TI  - The Role of Social Media in Enhancing Business Performance
BT  - Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
PB  - Atlantis Press
SP  - 400
EP  - 404
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220501.060
DO  - 10.2991/aebmr.k.220501.060
ID  - Soelaiman2022
ER  -