The Effect of Consumer Innovativeness on Purchase Intention of New Smartphone with Vicarious Innovativeness and Perceived Value as Mediations
Authors
Reyvina Reyvina1, Hetty Karunia Tunjungsari1, *
1Faculty of Economics and Business, University Tarumanagara, West Jakarta 11470, Indonesia
*Corresponding author. Email: hetty@fe.untar.ac.id
Corresponding Author
Hetty Karunia Tunjungsari
Available Online 11 May 2022.
- DOI
- 10.2991/aebmr.k.220501.088How to use a DOI?
- Keywords
- Consumer innovativeness; vicarious innovativeness; perceived value; purchase intention
- Abstract
The purpose of this study was to examine the effect of consumer innovativeness on purchase intention of new Smartphone with vicarious innovativeness and perceived value as a mediation. A survey was conducted online with 200 respondents as participants. Hypotheses testing were done using smartPLS software version 3.2.8. Results of this study indicate that consumer innovativeness has a positive and significant effect on purchase intention of new products Smartphone with vicarious innovativeness and perceived value as mediation. Theoretical as well as practical contributions from this study will also be discussed further.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Reyvina Reyvina AU - Hetty Karunia Tunjungsari PY - 2022 DA - 2022/05/11 TI - The Effect of Consumer Innovativeness on Purchase Intention of New Smartphone with Vicarious Innovativeness and Perceived Value as Mediations BT - Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021) PB - Atlantis Press SP - 582 EP - 588 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220501.088 DO - 10.2991/aebmr.k.220501.088 ID - Reyvina2022 ER -