Promoting Manila Chinatown as a Tourism-Destination Hub

DOI

10.2991/aebmr.k.220501.036How to use a DOI?

Keywords

Promotions; tourism; demand; Manila Chinatown; strategy; destination

Abstract

The study aimed to develop promotional strategies for various tourism sectors in Manila Chinatown, both for public and private entities. These developed strategies were based on the existing or new concepts in promotions, challenges to mitigate, and opportunities to exploit for the benefit of local community, businesses, and tourism. First, the actual tourists’ demand and demographics were also identified related to its impact on promotions. This research concluded that several actions should be taken to mitigate exogenous and endogenous factors. Second, there are several gaps in the stakeholders’ engagement. Filling in those gaps need partnership and collaboration which would be a success factor in tourism-destination promotions.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Jeetendra Vaswani
PY  - 2022
DA  - 2022/05/11
TI  - Promoting Manila Chinatown as a Tourism-Destination Hub
BT  - Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
PB  - Atlantis Press
SP  - 233
EP  - 239
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220501.036
DO  - 10.2991/aebmr.k.220501.036
ID  - Vaswani2022
ER  -