Green Paradox by Gender
Conny Tjandra Rahardja, Tiara Nur Anisah
Conny Tjandra Rahardja
Available Online 29 June 2020.
- https://doi.org/10.2991/aebmr.k.200626.064How to use a DOI?
- Attitude of acceptance, environmental awareness, environmental knowledge, gender, purchase intention, green product
- This study aimed to obtain the findings, whether the attitude of acceptance, environmental awareness, knowledge about the benefits of green products have an impact on the intention to buy green products, or do not have an impact and even tend to be ignored (green paradox). This study involved 204 respondents using subgroup regression techniques to analyze the results. The findings of this study were the green paradox based on gender, including (1) The attitude of male and female gender acceptance towards green products did not affect the intention to buy green products; (2) Environmental awareness of male or female did not affect the purchase intention of green products; (3) The attitude of acceptance and environmental knowledge of males did not affect the intention to purchase green products. With the increasing of acceptance, knowledge, and care for the environment, it should encourage the desire to consume green products in order to maintain human health and long-term environmental sustainability. However, this research findings showed the opposite results, especially for males.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Conny Tjandra Rahardja AU - Tiara Nur Anisah PY - 2020 DA - 2020/06/29 TI - Green Paradox by Gender BT - 8th International Conference of Entrepreneurship and Business Management Untar (ICEBM 2019) PB - Atlantis Press SP - 373 EP - 379 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200626.064 DO - https://doi.org/10.2991/aebmr.k.200626.064 ID - Rahardja2020 ER -