Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR

Heart Count: Optimizing Performance for Business Sustainability in Digital Era

Authors
Rajendran Muthuveloo, Teoh Ai Ping
Corresponding Author
Rajendran Muthuveloo
Available Online 29 June 2020.
DOI
https://doi.org/10.2991/aebmr.k.200626.071How to use a DOI?
Keywords
Heart Count, Head Count, Recruitment, Retention, Separation, Employees
Abstract
This paper highlights the importance of human capital development towards optimising performance for business sustainability in digital era. It introduces a new concept called “Heart Count” that is vital to management of employees’ happiness which would be the determinant of performance in digital era. It provides a wholesome human capital development strategy that covers recruitment, retention and separation to empower generation Y and beyond. Heart Count treats employees as human beings and nurture them towards achieving happiness that will empower them to be an entrepreneur either on their own or within an organisation. Heart Count counters the human robotization caused by Industrial Revolution 4.0 via rehumanising the employees.
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Proceedings
8th International Conference of Entrepreneurship and Business Management Untar (ICEBM 2019)
Part of series
Advances in Economics, Business and Management Research
Publication Date
29 June 2020
ISBN
978-94-6252-980-9
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200626.071How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Rajendran Muthuveloo
AU  - Teoh Ai Ping
PY  - 2020
DA  - 2020/06/29
TI  - Heart Count: Optimizing Performance for Business Sustainability in Digital Era
BT  - 8th International Conference of Entrepreneurship and Business Management Untar (ICEBM 2019)
PB  - Atlantis Press
SP  - 420
EP  - 425
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200626.071
DO  - https://doi.org/10.2991/aebmr.k.200626.071
ID  - Muthuveloo2020
ER  -