Designing Consumer Intention Index
Keni Keni, Lerbin R. Aritonang R., Ary Satria Pamungkas
Available Online 29 June 2020.
- https://doi.org/10.2991/aebmr.k.200626.057How to use a DOI?
- Consumer Intention Index, Trust, Satisfaction, Perceived Value
- This research is a preliminary study to develop a national Consumer Intention Index (CII) in the context of batik-art. As a preliminary study, this study was conducted on 346 people who purchased batik-art as samples in the cities of Yogyakarta and Solo. The result shows that the CII instrument produced was considered viable both in terms of validity and reliability. In addition, there were other variables used to test the nomological validity of the CII instrument. Those variables consist of Trust, Satisfaction and Perceived Value. Using SEM (Structural Equation Modeling), Intention has shown to possess good nomological validity. In relation to it, there are four instruments used to measure the variables. In addition to the conclusion, at the end of this research report several suggestions are given.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Keni Keni AU - Lerbin R. Aritonang R. AU - Ary Satria Pamungkas PY - 2020 DA - 2020/06/29 TI - Designing Consumer Intention Index BT - 8th International Conference of Entrepreneurship and Business Management Untar (ICEBM 2019) PB - Atlantis Press SP - 333 EP - 339 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200626.057 DO - https://doi.org/10.2991/aebmr.k.200626.057 ID - Keni2020 ER -