Factors Influencing Career Choice in Islamic Multilevel Marketing: The Mediating Role of Company Credibility

DOI

10.2991/aebmr.k.200626.001How to use a DOI?

Keywords

Reward scheme, company credibility, career choice, Islamic MLM

Abstract

Research in Islamic Multilevel Marketing (MLM) is relatively underrepresented, partly because such business model combined with Islamic appeal is a relatively new phenomenon and the novelty of MLM business is disputable in Islamic point of view. This research aimed to explore factors influencing the preference for Islamic MLM as a career choice among Moslems in Indonesia. This research gathered 227 Moslem respondents who are active members of Islamic MLM. We employed ADANCO-PLS to test the hypotheses presented in this research. Based on the results, we found that 1) reward scheme has a positive and significant effect towards company credibility 2) company credibility has positive and significant effect towards career choice in Islamic MLM and 3) the effect of reward scheme towards career choice in Islamic MLM is significant and mediated by company credibility. This research is significant, especially for Islamic MLM recruitment.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jhanghiz Syahrivar
AU  - Hetty Karunia Tunjungsari
AU  - Frangky Selamat
AU  - Chairy Chairy
PY  - 2020
DA  - 2020/06/29
TI  - Factors Influencing Career Choice in Islamic Multilevel Marketing: The Mediating Role of Company Credibility
BT  - Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR
PB  - Atlantis Press
SP  - 1
EP  - 5
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200626.001
DO  - 10.2991/aebmr.k.200626.001
ID  - Syahrivar2020
ER  -