Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR

Factors Influencing Career Choice in Islamic Multilevel Marketing: The Mediating Role of Company Credibility

Authors
Jhanghiz Syahrivar, Hetty Karunia Tunjungsari, Frangky Selamat, Chairy Chairy
Corresponding Author
Jhanghiz Syahrivar
Available Online 29 June 2020.
DOI
https://doi.org/10.2991/aebmr.k.200626.001How to use a DOI?
Keywords
Reward scheme, company credibility, career choice, Islamic MLM
Abstract
Research in Islamic Multilevel Marketing (MLM) is relatively underrepresented, partly because such business model combined with Islamic appeal is a relatively new phenomenon and the novelty of MLM business is disputable in Islamic point of view. This research aimed to explore factors influencing the preference for Islamic MLM as a career choice among Moslems in Indonesia. This research gathered 227 Moslem respondents who are active members of Islamic MLM. We employed ADANCO-PLS to test the hypotheses presented in this research. Based on the results, we found that 1) reward scheme has a positive and significant effect towards company credibility 2) company credibility has positive and significant effect towards career choice in Islamic MLM and 3) the effect of reward scheme towards career choice in Islamic MLM is significant and mediated by company credibility. This research is significant, especially for Islamic MLM recruitment.
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Proceedings
8th International Conference of Entrepreneurship and Business Management Untar (ICEBM 2019)
Part of series
Advances in Economics, Business and Management Research
Publication Date
29 June 2020
ISBN
978-94-6252-980-9
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200626.001How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jhanghiz Syahrivar
AU  - Hetty Karunia Tunjungsari
AU  - Frangky Selamat
AU  - Chairy Chairy
PY  - 2020
DA  - 2020/06/29
TI  - Factors Influencing Career Choice in Islamic Multilevel Marketing: The Mediating Role of Company Credibility
BT  - 8th International Conference of Entrepreneurship and Business Management Untar (ICEBM 2019)
PB  - Atlantis Press
SP  - 1
EP  - 5
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200626.001
DO  - https://doi.org/10.2991/aebmr.k.200626.001
ID  - Syahrivar2020
ER  -