Factor Analysis on Purchasing Decision of Islamic Insurance (A survey on an Islamic insurance participants in Bandung)
- DOI
- 10.2991/icebef-18.2019.61How to use a DOI?
- Keywords
- individual differences; environment; mix marketing; purchasing decision; Islamic insurance
- Abstract
This research is motivated by the phenomenon of the lack of public purchasing decisions on Islamic insurance services. This can be seen from the low number of assets and market share of Islamic insurance services. The purpose of this research is to determine the reasons for purchasing decisions of insurance participants in making purchasing decisions on insurance services in Prudential Syariah, as a player in Islamic Insurance in Indonesia and which variable that become the most dominant factor. The research method used is explanatory survey with data collection technique employing questionnaire. Population in this research is participants of insurance services in Prudential Syariah with sample of 70 respondents using simple random sampling technique. Data analysis technique used is method analysis of CFA (Confirmatory Factor Analysis) by using Amos. The research findings show that the individual differences, environment and marketing mix variables have a positive and strong relationship in purchasing decisions Prudential Islamic insurance services and the most dominant variable is individual differences.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Fauziyyah Nur Afina AU - Agus Rahayu AU - Hilda Monoarfa AU - Rida Rosida AU - Juliana Juliana PY - 2019/05 DA - 2019/05 TI - Factor Analysis on Purchasing Decision of Islamic Insurance (A survey on an Islamic insurance participants in Bandung) BT - Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018) PB - Atlantis Press SP - 270 EP - 274 SN - 2352-5428 UR - https://doi.org/10.2991/icebef-18.2019.61 DO - 10.2991/icebef-18.2019.61 ID - Afina2019/05 ER -