Proceedings of the International Conference of Economics, Business, and Entrepreneur (ICEBE 2022)

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Digital Era for Entrepreneurs: The Role of Social Media and Business Opportunities

Authors
Annisya1, *, Putra Hilmi Prayitno1, Ni’matul Istiqomah1
1Economics Development, Universitas Negeri Malang, Malang, Indonesia
*Corresponding author. Email: annisya.fe@um.ac.id
Corresponding Author
Annisya
Available Online 30 May 2023.
DOI
10.2991/978-2-38476-064-0_17How to use a DOI?
Keywords
—social media; online business; digitalization; entrepreneurs
Abstract

Internet users in Indonesia are experiencing growth along with the entry of the 4.0 industrial revolution because of the many benefits that are felt by using the internet network. Social media is one of the platforms that is widely used, reaching 68 percent of the total population in Indonesia. The emergence of Covid-19 which has an impact on the economic slowdown and restrictions on social activities has made social media users increase. Then what are the benefits of social media in generating the economy and what opportunities does it provide? This study aims to identify the role of social media and business opportunities in the digital era for entrepreneurs. The study used a descriptive qualitative approach with a literature study method. The data examined in this study can be in the form of scientific articles and journals that are relevant to the research objectives. The results show that social media provides many changes in the marketing paradigm, namely traditional marketing (offline) to modern marketing (online). In addition, the existence of social media provides online business opportunities for entrepreneurs to increase sales of existing products.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference of Economics, Business, and Entrepreneur (ICEBE 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
30 May 2023
ISBN
10.2991/978-2-38476-064-0_17
ISSN
2352-5428
DOI
10.2991/978-2-38476-064-0_17How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Annisya
AU  - Putra Hilmi Prayitno
AU  - Ni’matul Istiqomah
PY  - 2023
DA  - 2023/05/30
TI  - Digital Era for Entrepreneurs: The Role of Social Media and Business Opportunities
BT  - Proceedings of the International Conference of Economics, Business, and Entrepreneur (ICEBE 2022)
PB  - Atlantis Press
SP  - 147
EP  - 153
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-2-38476-064-0_17
DO  - 10.2991/978-2-38476-064-0_17
ID  - 2023
ER  -