Proceedings of the International Conference of Economics, Business, and Entrepreneur (ICEBE 2022)

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Analysis of Behavioral Intention Towards the Use of Smart Village Ogan Ilir (SVOI) Using Technology Acceptance Model (TAM) 3 Method

Authors
Riana Mayasari1, *, Jovan Febriantoko1, Rian Rahmanda Putra4, Hendra Hadiwijaya2, Dedy Kurniawan3
1Accounting, Politeknik Negeri Sriwijaya, Palembang, Indonesia
2Accounting, ITB Palcomtech, Palembang, Indonesia
3Informatics Management, Universitas Sriwijaya, Palembang, Indonesia
4Cumputer Engineering, Politeknik Negeri Sriwijaya, Palembang, Indonesia
*Corresponding author. Email: riana.mayasari@polsri.ac.id
Corresponding Author
Riana Mayasari
Available Online 30 May 2023.
DOI
10.2991/978-2-38476-064-0_55How to use a DOI?
Keywords
Technology Acceptance Model; Smart Village; behavioral intention
Abstract

This study aimed to find What factors influence behavioral intention to use Smart Village Ogan Ilir (SVOI). Technology Acceptance Model 3 was employed in this investigation. The instance of this study were 200 respondents in 5 villages of Ogan Ilir Regency namely Tanjung Pinang I Village, Tanjung Pinang II Village, Limbang Jaya I Village, Limbang Jaya II Village, and Tanjung Laut Village as users of Smart Village Ogan Ilir (SVOI) application. The data were examined using the Variance or Component-Based Structural Equation Modeling (VB-SEM) approach. According to the findings, Perceived Usefulness had an impact on behavioral intention that was both positive and significant, at 0.521, and positive but not statistically significant, at 0.344. Perceived Utility had a positive but insignificant influence on Usage Behavior of 0.078, Usage behavior was positively and significantly influenced by perceived ease of use (0.421), While usage behavior was positively and significantly impacted by behavioral intention (0.374). In the use of Smart Village Ogan Ilir, Usage behavior was more affected by rather than perceived usefulness and behavioral intention (SVOI), perceived simplicity of use.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference of Economics, Business, and Entrepreneur (ICEBE 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
30 May 2023
ISBN
10.2991/978-2-38476-064-0_55
ISSN
2352-5428
DOI
10.2991/978-2-38476-064-0_55How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Riana Mayasari
AU  - Jovan Febriantoko
AU  - Rian Rahmanda Putra
AU  - Hendra Hadiwijaya
AU  - Dedy Kurniawan
PY  - 2023
DA  - 2023/05/30
TI  - Analysis of Behavioral Intention Towards the Use of Smart Village Ogan Ilir (SVOI) Using Technology Acceptance Model (TAM) 3 Method
BT  - Proceedings of the International Conference of Economics, Business, and Entrepreneur (ICEBE 2022)
PB  - Atlantis Press
SP  - 545
EP  - 553
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-2-38476-064-0_55
DO  - 10.2991/978-2-38476-064-0_55
ID  - Mayasari2023
ER  -