Research on the mechanism of micro film advertising communication based on complex network

DOI

10.2991/iccte-17.2017.72How to use a DOI?

Keywords

Micro film advertising, advertising communication, complex network, communication model

Abstract

Micro film advertising is a kind of propaganda means which is used to transmit information to the public for a specific need. The spread of the main micro film advertising is the initiator of brand advertising, which is mainly spread through two ways: one is the use of video sites, social networking sites, and ultimately the formation of fission spread; another by micro-blog and other communication means, and the same complex network information communication mode. In this paper, the propagation mechanism of micro film advertising on micro-blog and other new media is studied, and an improved SIR model is proposed.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lin Wang
PY  - 2017/07
DA  - 2017/07
TI  - Research on the mechanism of micro film advertising communication based on complex network
BT  - Proceedings of the 2017 2nd International Conference on Civil, Transportation and Environmental Engineering (ICCTE 2017)
PB  - Atlantis Press
SP  - 411
EP  - 414
SN  - 2352-5401
UR  - https://doi.org/10.2991/iccte-17.2017.72
DO  - 10.2991/iccte-17.2017.72
ID  - Wang2017/07
ER  -