A Precision Advertising System Based on Data Mining
Authors
Songtao Shang, Chu Qiu, Quan Qi, Kaihui Mu, Bo Wang
Corresponding Author
Songtao Shang
Available Online March 2013.
- DOI
- 10.2991/iccsee.2013.193How to use a DOI?
- Keywords
- precision advertising, data mining, naïve bayesian classifier
- Abstract
With the Internet development, advertising becomes more convenience for advertisement provider. More and more advertisements immerge on the Internet. But, these advertisements are not based on the user’s needs; everybody on the internet can see the same advertisement. So this paper introduces a precision advertising system based on data mining, it can meet different users to see different types of advertising content. It also introduces the key algorithm of system realization.
- Copyright
- © 2013, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Songtao Shang AU - Chu Qiu AU - Quan Qi AU - Kaihui Mu AU - Bo Wang PY - 2013/03 DA - 2013/03 TI - A Precision Advertising System Based on Data Mining BT - Proceedings of the 2nd International Conference on Computer Science and Electronics Engineering (ICCSEE 2013) PB - Atlantis Press SP - 762 EP - 765 SN - 1951-6851 UR - https://doi.org/10.2991/iccsee.2013.193 DO - 10.2991/iccsee.2013.193 ID - Shang2013/03 ER -