Educational Mobile Game as an Interpretive Media Tool
- 10.2991/978-2-494069-57-2_10How to use a DOI?
- Educational Mobile Game; Interpretive Media; Tourism
The Kokdiang Fun Run mobile game is an example of an interpretive media tool used to attract tourists’ interest to further explore tourist sites. Developed according to the requirements of an interpretive media tool, as recommended by Ginting and Sasmita (2018), the mobile game indicates the various attractions and facilities available for tourists. The study aimed to investigate tourism students’ perception of an educational mobile game as an interpretive media tool, focusing on the usability and multimodal elements in the context of game design. In this qualitative research, the researcher conducted interviews and observations at a polytechnic to gather data among ten students who majored in Tourism Management. Then a thematic approach was used to analyze the retrieved data. The findings have shown that the use of mobile games in a course provided a positive usability experience for the students. The application of multimodal elements in the mobile game had increased their interaction and engagement with the content. By using the Kokdiang Fun Run mobile game in their lessons, students have developed a better understanding of applying mobile games as an interpretive media tool for tourism marketing which highlighted the usability and multimodal elements as the key features that should be considered in game design to capture stakeholders’ interest. Finally, the results of this research that demonstrates mobile games as an interpretive media tool for teaching and learning or as another marketing tool to promote tourist attractions are valuable to two stakeholders, namely the polytechnic institutions and the tourism industry.
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Cite this article
TY - CONF AU - Juniza Zamri AU - Tenku Putri Norishah Tenku Shariman PY - 2022 DA - 2022/12/24 TI - Educational Mobile Game as an Interpretive Media Tool BT - Proceedings of the 2nd International Conference on Creative Multimedia 2022 (ICCM 2022) PB - Atlantis Press SP - 75 EP - 87 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-494069-57-2_10 DO - 10.2991/978-2-494069-57-2_10 ID - Zamri2022 ER -