Indonesian Consumer Behavior and Online Loan (Pinjaman Online): The Case Study of Jakarta, Manila and Bangkok
- DOI
- 10.2991/978-2-38476-180-7_15How to use a DOI?
- Keywords
- Consumer Behaviour; Online Loans; Consumer Behaviour Model
- Abstract
On May 19, 2023, The Financial Services Authority (OJK) advised people against borrowing money from online loans for purchasing tickets to the Coldplay music concert in Jakarta on November 15, 2023. Online loans are believed to make debt systems more effective, effective and easier. Because the consequences make people change their lifestyle patterns that are all digital especially in online loan lifestyles, especially purchase decision and post-purchase evaluation in Jakarta, Manila and Bangkok. This paper explores the relation between Consumer behaviour and Online Loan Stage such as problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation in Jakarta, Manila and Bangkok during one month period between Mei to June 2023. It focuses on how the people from those regionals act during purchase decision and post purchase evaluation. This paper examines events such as Consumer behaviour during Purchase decision and post-purchase evaluation with discourse analysis context from Indonesia, Philiphine and Thailand’s social media and social networking groups. The last literature examined the Consumers Buying Behaviors’ Loans and Credits: A Situationer. Through last paper explanation, Consumers Buying Behaviors’ Loans and Credits: A Situationer, this research focuses on the importance of micro–financing business or lending institutions and private individuals are credit service providers of the respondents.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Andreas Sapta Finady AU - Eric Stenly PY - 2023 DA - 2023/12/31 TI - Indonesian Consumer Behavior and Online Loan (Pinjaman Online): The Case Study of Jakarta, Manila and Bangkok BT - Proceedings of the International Conference on “Changing of Law: Business Law, Local Wisdom and Tourism Industry” (ICCLB 2023) PB - Atlantis Press SP - 129 EP - 133 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-180-7_15 DO - 10.2991/978-2-38476-180-7_15 ID - Finady2023 ER -