Development and Implementation Strategy of Quality Tourism in The Management of The Tourism Industry in Bali

DOI

10.2991/978-2-38476-180-7_89How to use a DOI?

Keywords

quality tourism; sustainable tourism; tourism industry

Abstract

The sector of tourism is one of the most developed industries in Bali. Most Balinese people depend on the tourism industry. Head of Indonesia's Tourism and Creative Economy Agency and Minister of Tourism and Creative Economy stressed the importance of maintaining tourist confidence through quality tourism. In the Strategic Plan of the Indonesian Minister of Tourism and Creative Economy/Director of the Indonesian Tourism and Creative Economy Agency for 2020–2024, it is prescribed that the development of national tourism is directing towards Quality Tourism Experience. This study examines the regulation of quality tourism in Indonesian laws and regulations as well as the strategy for developing and implementing quality tourism while management of the tourism industry in Bali. This study is an empirical legal research. All data are analyzed and evaluated to formulate a strategy for developing and implementing quality tourism in the management of Bali's travel and tourism sector. From a juridical perspective, there is no explicit provision in statutory regulations, especially in laws and regional rules and regulations, regarding what quality tourism is. From an empirical perspective, there are still a number of tourism supporting facilities that do not represent the concept of quality tourism management. The strategy for developing and implementing quality tourism in the tourism industry management in Bali can be in the form of drafting laws, regulations and policies which clearly regulate quality tourism, especially regarding quality tourism standards. Thus, this concept can be applied optimally and is based on Sapta Pesona, CHSE, and excellent service in tourism development.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ida Ayu Putu Widiati
AU  - Luh Putu Suryani
AU  - Indah Permatasari
PY  - 2023
DA  - 2023/12/31
TI  - Development and Implementation Strategy of Quality Tourism in The Management of The Tourism Industry in Bali
BT  - Proceedings of the International Conference on “Changing of Law: Business Law, Local Wisdom and Tourism Industry” (ICCLB 2023)
PB  - Atlantis Press
SP  - 834
EP  - 842
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-180-7_89
DO  - 10.2991/978-2-38476-180-7_89
ID  - Widiati2023
ER  -