A Development Strategy of M-commerce against Mobile Internet
- 10.2991/iccia.2012.357How to use a DOI?
- Mobile internet, M-commerce,Development strategy
Digitization, informatization, and networking are the epoch features of the 21st century. Mobile internet, popularizing and developing worldwide with an irresistible momentum, has had a revolutionary effect on our life. Thus, a new research direction has appeared that how the M-commerce meets the consumers’ demand better and how to improve the overall level of M-commerce. This essay mainly analyzed the M-commerce development status and problems and put forward corresponding strategies combined with the mobile technology today.
- © 2013, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Miaoyan Shen AU - Chenyu Liu AU - Bin Huang PY - 2014/05 DA - 2014/05 TI - A Development Strategy of M-commerce against Mobile Internet BT - Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012) PB - Atlantis Press SP - 1438 EP - 1441 SN - 1951-6851 UR - https://doi.org/10.2991/iccia.2012.357 DO - 10.2991/iccia.2012.357 ID - Shen2014/05 ER -