Analysis of the B2C Mode of Mbaobao and Strategies for Vertical E-commerce
- 10.2991/iccia.2012.351How to use a DOI?
- the B2C mode of Mbaobao, core competitiveness, vertical e-commerce, the significance of Mbaobao
Facing the tremendous temptation of the Internet, a large amount of the traditional industry enterprises have rushed to start with the E-commerce. Mbaobao is a successful example of E-commerce. It has developed rapidly in the B2C E-commerce, and has become the largest Brand Sales of bags on the Internet. The main reason is an innovative B2C mode of Mbaobao takes “fast” as center of the vertical online sales and has private multi-brand. This article intends to have an in-depth discussion of Mbaobao in several areas .The profit mode, revelation and significance. We propose appropriate strategic actions and address current issues.
- © 2013, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Shijie Jiang AU - Chen Zhang AU - Bin Huang PY - 2014/05 DA - 2014/05 TI - Analysis of the B2C Mode of Mbaobao and Strategies for Vertical E-commerce BT - Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012) PB - Atlantis Press SP - 1417 EP - 1420 SN - 1951-6851 UR - https://doi.org/10.2991/iccia.2012.351 DO - 10.2991/iccia.2012.351 ID - Jiang2014/05 ER -