Analysis of the B2C Mode of Mbaobao and Strategies for Vertical E-commerce

DOI

10.2991/iccia.2012.351How to use a DOI?

Keywords

the B2C mode of Mbaobao, core competitiveness, vertical e-commerce, the significance of Mbaobao

Abstract

Facing the tremendous temptation of the Internet, a large amount of the traditional industry enterprises have rushed to start with the E-commerce. Mbaobao is a successful example of E-commerce. It has developed rapidly in the B2C E-commerce, and has become the largest Brand Sales of bags on the Internet. The main reason is an innovative B2C mode of Mbaobao takes “fast” as center of the vertical online sales and has private multi-brand. This article intends to have an in-depth discussion of Mbaobao in several areas .The profit mode, revelation and significance. We propose appropriate strategic actions and address current issues.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shijie Jiang
AU  - Chen Zhang
AU  - Bin Huang
PY  - 2014/05
DA  - 2014/05
TI  - Analysis of the B2C Mode of Mbaobao and Strategies for Vertical E-commerce
BT  - Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012)
PB  - Atlantis Press
SP  - 1417
EP  - 1420
SN  - 1951-6851
UR  - https://doi.org/10.2991/iccia.2012.351
DO  - 10.2991/iccia.2012.351
ID  - Jiang2014/05
ER  -