On the Chinization of International Luxuries

DOI

10.2991/iccia.2012.342How to use a DOI?

Keywords

international luxuries, luxury consumption, luxury electronic commerce, chinization

Abstract

Under the environment of global economic downturn and European debt crisis in recent years, the international luxury brands still have maintained a rapid growth in China. By the end of December 2011, China had become the consumer country with the largest share of luxuries in the world. More and more international luxury brands are entering the competition for the Chinese market, and promoting localized practices in line with Chinese national conditions, and hence the Chinese tendency of international luxuries has become increasingly evident. Based on the development status of international luxuries in China as well as the development condition of the Chinese electronic commerce for luxuries, this paper explores how can the international luxuries cooperate with Chinese electronic commerce and play their roles in the process of chinization.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dun Lin
AU  - Bin Huang
PY  - 2014/05
DA  - 2014/05
TI  - On the Chinization of International Luxuries
BT  - Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012)
PB  - Atlantis Press
SP  - 1377
EP  - 1380
SN  - 1951-6851
UR  - https://doi.org/10.2991/iccia.2012.342
DO  - 10.2991/iccia.2012.342
ID  - Lin2014/05
ER  -