On Competitive Strategy for Group Purchase Websites in China

DOI

10.2991/iccia.2012.281How to use a DOI?

Keywords

Group purchase websites, homogenized features, competitive strategies

Abstract

Due to low sanctified standard, on-line Group purchase has burgeoned in an unprecedented speed, becoming a most popular on-line shopping way for a great number of consumers. As the number of these websites increases, Group purchase industry is getting homogenized. With the market competition gaining its momentum in the market gradually, these websites sink into a dilemma. Our paper takes the current developmental status of Group purchase websites into consideration, which is characterized by five homogenized features, i.e., web page, goods, services, marketing and profiting model, to provides some competitive strategies on how it runs.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Beiying He
AU  - Bin Huang
PY  - 2014/05
DA  - 2014/05
TI  - On Competitive Strategy for Group Purchase Websites in China
BT  - Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012)
PB  - Atlantis Press
SP  - 1142
EP  - 1144
SN  - 1951-6851
UR  - https://doi.org/10.2991/iccia.2012.281
DO  - 10.2991/iccia.2012.281
ID  - He2014/05
ER  -