An Empirical Test of the Cross-group Network Externality of Two-sided Market
- 10.2991/iccia.2012.253How to use a DOI?
- Two-sided market, Cross-group network externality, Bankcard industry
In order to inspect the existence and the intensity of the cross-group network externality of two-sided market, this article chooses the relevant data of bankcard industry from 1996 to 2010 and makes an empirical test with Granger test and sectional regression. The conclusion indicates that the bankcard industry has significant cross-group network externality in our country, which mainly reflects in the market after year 2002, and the intensity of the influence on each other between card-owners and merchants is similar. There are two points of innovations in this article. One is defining the average-card expenditure and the average-POS sales as the utility of card owner and merchant respectively. The other is to compare the intensity of cross-group network externality in different periods.
- © 2013, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Minghong Zhang AU - Zhenbo Zhang AU - Lingyi Hu PY - 2014/05 DA - 2014/05 TI - An Empirical Test of the Cross-group Network Externality of Two-sided Market BT - Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012) PB - Atlantis Press SP - 1033 EP - 1035 SN - 1951-6851 UR - https://doi.org/10.2991/iccia.2012.253 DO - 10.2991/iccia.2012.253 ID - Zhang2014/05 ER -