A Research of the Vertical Differentiation of Digital Content Products
- 10.2991/iccia.2012.233How to use a DOI?
- digital content product, vertical differentiation, numerical simulations
This paper mainly analyze the motivation of enterprises to provide differentiation products, and market result, relevant social welfare effect in digital content products market. First, combing the specific characteristics of digital content products, this paper has developed the “Vertical Differentiation Model of Digital Content Products". And then makes an numerical simulation of this model. We get two primary conclusion:(1)Under the assumption of economic man, digital content market will form vertical differentiation of product quality at last, namely products of different classes will coexist and every enterprise will have relevant stable competitive strategy.(2) The digital content market has a trend that enterprises with high quality products will get higher profit. There are three points of new ideas. (1)introducing specific characteristics of digital content product to the model. (2)loosening previous assumption of rational customer. (3)Introducing non-quality characteristic to the question of quality-choosing.
- © 2013, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Zhenbo Zhang AU - Lingyi Hu AU - Bin Wang PY - 2014/05 DA - 2014/05 TI - A Research of the Vertical Differentiation of Digital Content Products BT - Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012) PB - Atlantis Press SP - 954 EP - 957 SN - 1951-6851 UR - https://doi.org/10.2991/iccia.2012.233 DO - 10.2991/iccia.2012.233 ID - Zhang2014/05 ER -