Primary Research on the Network Marketing of Musical Instrument Galleries

DOI

10.2991/iccia.2012.206How to use a DOI?

Keywords

Musical instrument gallery,on-line integrated marketing, strategy

Abstract

Along with the thriving development of e-commerce and internet-of-things, on-line market economy also expands fast, which totally changes people's consumption behaviors; shopping across regions and group buying are increasingly favored by people. How to make the best use of network becomes a new issue considered by all managers of musical instrument gallery. In this paper, a detailed account is given to the philosophy and strategy of on-line integrated marketing to provide each manager of musical instrument gallery with a good programme for expanding market and seeking new profit growth points through network.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lifang Tang
PY  - 2014/05
DA  - 2014/05
TI  - Primary Research on the Network Marketing of Musical Instrument Galleries
BT  - Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012)
PB  - Atlantis Press
SP  - 847
EP  - 850
SN  - 1951-6851
UR  - https://doi.org/10.2991/iccia.2012.206
DO  - 10.2991/iccia.2012.206
ID  - Tang2014/05
ER  -