Primary Research on the Network Marketing of Musical Instrument Galleries
- 10.2991/iccia.2012.206How to use a DOI?
- Musical instrument gallery,on-line integrated marketing, strategy
Along with the thriving development of e-commerce and internet-of-things, on-line market economy also expands fast, which totally changes people's consumption behaviors; shopping across regions and group buying are increasingly favored by people. How to make the best use of network becomes a new issue considered by all managers of musical instrument gallery. In this paper, a detailed account is given to the philosophy and strategy of on-line integrated marketing to provide each manager of musical instrument gallery with a good programme for expanding market and seeking new profit growth points through network.
- © 2013, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Lifang Tang PY - 2014/05 DA - 2014/05 TI - Primary Research on the Network Marketing of Musical Instrument Galleries BT - Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012) PB - Atlantis Press SP - 847 EP - 850 SN - 1951-6851 UR - https://doi.org/10.2991/iccia.2012.206 DO - 10.2991/iccia.2012.206 ID - Tang2014/05 ER -