Survey on Specialty Identity of Business English in Vocational Colleges

DOI

10.2991/iccessh-18.2018.249How to use a DOI?

Keywords

vocational college; business English; specialty identity; promotion strategy

Abstract

In view of the current learning situation and obstacles of Business English majors at vocational colleges, interview is used in this study to conduct specialty identity surveys and in-depth inquiry of students in this major, focusing on specialty selection, campus life, specialty identity, and employment intentions. Based on this, strategies to promote specialty identity are discussed.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jun Mo
AU  - Datong He
PY  - 2018/07
DA  - 2018/07
TI  - Survey on Specialty Identity of Business English in Vocational Colleges
BT  - Proceedings of the 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018)
PB  - Atlantis Press
SP  - 1108
EP  - 1112
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-18.2018.249
DO  - 10.2991/iccessh-18.2018.249
ID  - Mo2018/07
ER  -