Survey on Specialty Identity of Business English in Vocational Colleges
Authors
Jun Mo, Datong He
Corresponding Author
Jun Mo
Available Online July 2018.
- DOI
- 10.2991/iccessh-18.2018.249How to use a DOI?
- Keywords
- vocational college; business English; specialty identity; promotion strategy
- Abstract
In view of the current learning situation and obstacles of Business English majors at vocational colleges, interview is used in this study to conduct specialty identity surveys and in-depth inquiry of students in this major, focusing on specialty selection, campus life, specialty identity, and employment intentions. Based on this, strategies to promote specialty identity are discussed.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jun Mo AU - Datong He PY - 2018/07 DA - 2018/07 TI - Survey on Specialty Identity of Business English in Vocational Colleges BT - Proceedings of the 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018) PB - Atlantis Press SP - 1108 EP - 1112 SN - 2352-5398 UR - https://doi.org/10.2991/iccessh-18.2018.249 DO - 10.2991/iccessh-18.2018.249 ID - Mo2018/07 ER -