Research on the Positioning of the City’s Brand Image Based on Service Design -- Taking the Brand Image of Guangzhou City as an Example

DOI

10.2991/iccessh-18.2018.130How to use a DOI?

Keywords

service design; city image; brand positioning

Abstract

With the advancement of human society and the rapid development of economy in the 21st century, the competition among cities for comprehensive strength has become increasingly fierce.The economically developed areas are supposed to accommodate more people, and the smart cities are urgently needed constructing.From the perspective of service design, the most effective way to create and improve a city's brand image is to establish a model of service targets.We should not only pay attention to the construction and development of the city,but also actively carry out the work of integrating and disseminating the brand image of the city,determine the service targets of the city’s brand and accurately position the city's brand image combining with the urban development strategies.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jing Yang
AU  - Xu Wang
PY  - 2018/07
DA  - 2018/07
TI  - Research on the Positioning of the City’s Brand Image Based on Service Design -- Taking the Brand Image of Guangzhou City as an Example
BT  - Proceedings of the 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018)
PB  - Atlantis Press
SP  - 584
EP  - 588
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-18.2018.130
DO  - 10.2991/iccessh-18.2018.130
ID  - Yang2018/07
ER  -