Analysis of Health Care Products' Packaging Design under the Influence of Consumer Psychology

DOI

10.2991/iccessh-16.2016.84How to use a DOI?

Keywords

consumer psychology; packaging design of health care produces; influence; innovation

Abstract

With the improvement of consumption level, people pay more attention to health with increasing demand for health care products, not only having higher requirements toward the quality of health care products, but also have new requirements for the packaging of health care products, namely the consumers' physical and psychological needs shall also be met in addition to satisfy the basic functions.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaoli Fan
PY  - 2015/09
DA  - 2015/09
TI  - Analysis of Health Care Products' Packaging Design under the Influence of Consumer Psychology
BT  - Proceedings of the 2016 International Conference on Contemporary Education, Social Sciences and Humanities
PB  - Atlantis Press
SP  - 330
EP  - 333
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-16.2016.84
DO  - 10.2991/iccessh-16.2016.84
ID  - Fan2015/09
ER  -