Countermeasures for Development of Fujian Cultural Tourism Based on SWOT Analysis

DOI

10.2991/iccese-19.2019.455How to use a DOI?

Keywords

SWOT; Fujian cultural tourism; integration

Abstract

In recent years, China's tourism industry has developed rapidly, while cultural tourism has comprehensively adjusted the cultural industry and tourism industry structure to integrate and infiltrate the two. Under this trend, localities have successively developed cultural tourism to enhance the visibility of the region. At present, Fujian's cultural tourism is still in its infancy, and there are still many enhancements. Therefore, this paper uses SWOT method to develop in Fujian. The advantages, disadvantages, opportunities and threats of cultural tourism were analyzed, and some related suggestions were put forward to provide reference for the development of Fujian cultural tourism.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xicong Zheng
PY  - 2019/04
DA  - 2019/04
TI  - Countermeasures for Development of Fujian Cultural Tourism Based on SWOT Analysis
BT  - Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)
PB  - Atlantis Press
SP  - 2125
EP  - 2128
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-19.2019.455
DO  - 10.2991/iccese-19.2019.455
ID  - Zheng2019/04
ER  -