Application of the Use and Gratifications Approach in the Methods of Ideological and Political Education for College Students

DOI

10.2991/iccese-19.2019.261How to use a DOI?

Keywords

use and gratifications approach; ideological and political education of college students; methods

Abstract

The use and gratifications approach is an important theory in the study of the effects of mass media in communication. The use and gratifications approach examines the psychological and behavioral effects of the mass media from the perspective of the audience by analyzing the motivations of the audience to contact different media and what needs of the audience are met through these contacts. Applying the use and gratifications approach in the ideological and political education activities held for college students can help educators to understand students' psychological and behavioral needs, better choose and apply various carriers of ideological and political education, and improve the effectiveness of various methods in the ideological and political education of college students.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qiuju Ren
PY  - 2019/04
DA  - 2019/04
TI  - Application of the Use and Gratifications Approach in the Methods of Ideological and Political Education for College Students
BT  - Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)
PB  - Atlantis Press
SP  - 1188
EP  - 1191
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-19.2019.261
DO  - 10.2991/iccese-19.2019.261
ID  - Ren2019/04
ER  -