Exploring and Exemplifying the Enabling Force of “Traditional Culture and Online Short Video Integration” Transmission

DOI

10.2991/iccese-19.2019.100How to use a DOI?

Keywords

traditional culture; short video; Internet; communication

Abstract

The appearance of short video caters to the current habit of people to watch in fragments of time and changes the discourse system of traditional culture communication, and presents traditional culture in a new way for accurate and rapid communication and novel and flexible presentation. Being neither highbrow nor flattering, the rise of short video makes traditional culture close to the era and people’s life. Content IP has become the Internet industry's battleground. The short video sites have a natural gene for content in which excellent traditional cultural content will become a “scarce” and high-quality resource in the operation of short video platform. With the strengthening of network supervision, the promotion of top-level policies and the benign competition among platforms, a more favorable ecological environment will be created for traditional cultural programs. Through the spread of traditional culture can the value of short video and additional attributes be created, leaving behind the spreading traces of traditional culture and outlining the spiritual portrait of the era.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Miao Yu
PY  - 2019/04
DA  - 2019/04
TI  - Exploring and Exemplifying the Enabling Force of “Traditional Culture and Online Short Video Integration” Transmission
BT  - Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)
PB  - Atlantis Press
SP  - 448
EP  - 451
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-19.2019.100
DO  - 10.2991/iccese-19.2019.100
ID  - Yu2019/04
ER  -