Proceedings of the 2nd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2018)

Chinese Volunteer Tourists’ Perceived Value Analysis An Exploration Study Based on Netnographic Method

Authors
Senyao Sang, Shimei Wang
Corresponding Author
Senyao Sang
Available Online March 2018.
DOI
10.2991/iccese-18.2018.191How to use a DOI?
Keywords
Chinese volunteer tourism; perceived value; cultural change; netnographic research
Abstract

As a typical post-modern tourism form, volunteer tourism provides multi-value perceptions for volunteer tourists. Using by netnographic research process, grounded on perceived value theory, the present study went deep into Chinese volunteer tourism`s online community, collected Chinese volunteer tourism`s online field data and analyzed in-depth 4 Chinese volunteer tourists` perceived values qualitatively including the social network enhancement and maintenance under the social construction which has been defined as volunteer tourists` perceived social value; the utilitarian value of volunteer tourists based on their rational reflection; personal development and growth value based on volunteer tourists` sense of being and self-reflection, the cross-cultural competence enhancement and the deepening of Chinese culture and nation identity; and the sense of continuity of volunteer tourists based on the memory creation. The results contribute to understanding the marketing characters of Chinese volunteer tourism under the context of Chinese cultural change and the market segment of Chinese volunteer tourism.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
March 2018
ISBN
10.2991/iccese-18.2018.191
ISSN
2352-5398
DOI
10.2991/iccese-18.2018.191How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Senyao Sang
AU  - Shimei Wang
PY  - 2018/03
DA  - 2018/03
TI  - Chinese Volunteer Tourists’ Perceived Value Analysis An Exploration Study Based on Netnographic Method
BT  - Proceedings of the 2nd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2018)
PB  - Atlantis Press
SP  - 832
EP  - 838
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-18.2018.191
DO  - 10.2991/iccese-18.2018.191
ID  - Sang2018/03
ER  -