Environmental Communication Planning in the Development of Mangrove Ecotourism in Bengkalis Indonesia

DOI

10.2991/iccelst-ss-19.2019.3How to use a DOI?

Keywords

Environmental Communication, Communication Planning, Ecotourism, Mangrove

Abstract

Damage to mangrove forests and abrasion is a coastal problem in Bengkalis Regency which continues to worsen even more. Preservation of mangroves and community-based ecotourism development can be the best solutions to this problem. This paper aims to explain environmental communication planning in the development of mangrove ecotourism in Bengkalis Regency. The research method used is descriptive qualitative. The researcher collected data through interviews, observation and documentation. The results showed that environmental communication planning in the development of mangrove ecotourism in Bengkalis Regency was guided by the Ministry of Home Affairs regulation number 33 of 2009 concerning Guidelines for the Development of Ecotourism in the Region. Communication planning developed was carried out through problem analysis and goal setting; selection of media and communication channels; message development and media production; and implementation and evaluation. Community-based environmental communication planning is a very important aspect in the success of mangrove ecotourism development. Environmental communication planning must be creative, integrated and involve the cooperation of all stakeholders.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yasir
PY  - 2019/12
DA  - 2019/12
TI  - Environmental Communication Planning in the Development of Mangrove Ecotourism in Bengkalis Indonesia
BT  - Proceedings of the International Conference of CELSciTech 2019 - Social Sciences and Humanities track (ICCELST-SS 2019)
PB  - Atlantis Press
SP  - 59
EP  - 64
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccelst-ss-19.2019.3
DO  - 10.2991/iccelst-ss-19.2019.3
ID  - 2019/12
ER  -