The Effect of Performance & Conformance Innovation Towards Product Life Cycle Through Customer Relationship Management

DOI

10.2991/assehr.k.201017.053How to use a DOI?

Keywords

product life cycle, performance, conformance innovation

Abstract

The research on The Effect of Performance Innovation,Conformance Innovation with the mediation of Customer Relationship Management (CRM) toward Product Life Cycle (PLC) on Batik Madura SMEs is intended to analyze the linkage of those research variables. The research population is all Batik Madura SMEsat Madura Island. The sampling technique uses a proportional sampling technique in 4 (four) districts on Madura Island, namely, Sumenep, Pamekasan, Sampang, and Bangkalan District as many as 200 respondents. While the analysis technique uses Partial Least Square. Based on the results of primary data analysis, it was revealed that both performance and conformance innovation significantly affect the product life cycle and also mediate the effect of Customer Relationship Management (CRM) toward the product life cycle. However, customer relationship management does not affect directly the product life cycle. Of course, it is necessary to synergizethose innovationsto extend the product life cycle of Madura Batik.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Erna Setijani Sumartono
AU  - Krisnawuri Handayani
PY  - 2020
DA  - 2020/10/20
TI  - The Effect of Performance & Conformance Innovation Towards Product Life Cycle Through Customer Relationship Management
BT  - Proceedings of the International Conference on Community Development (ICCD 2020)
PB  - Atlantis Press
SP  - 239
EP  - 243
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201017.053
DO  - 10.2991/assehr.k.201017.053
ID  - Sumartono2020
ER  -