Proceedings of the International Conference on Business and Management Research (ICBMR 2020)

How COVID-19 Pandemic Changes Job Seeker Perceptions about an Indonesian Giant Startup as Top Employers

Perceptions of Generation Z

Authors
Dediek Tri Kurniawan, Sopiah, Lohana Juariyah, Afwan Hariri Agus Prohimi, Yesiana ihda Kusnayain
Corresponding Author
Dediek Tri Kurniawan
Available Online 23 December 2020.
DOI
10.2991/aebmr.k.201222.042How to use a DOI?
Keywords
Employer Brand, Corporate Reputation, COVID-19, Business Student, Gen Z
Abstract

The COVID-19 pandemic has caused some technology-based startups to collapse. In recent years, startups have emerged as the top employer in labor competition. Moreover, COVID-19 has pushed technology-based startups to reduce their employees. Enforcement Large-scale social restrictions have reduced the use of ride hailing or digital-based transportation about 75%. These conditions affect employer branding that has been built a long time ago. The organization needs to manage its image to maximize recruiting effectiveness and attract job seekers or applicants. This research purpose of examining the impact of employer branding and corporate reputation on the intention to apply to an Indonesian giant startup through a person-organization fit. This research was conducted based on data from 570 business students at the State University of Malang, Indonesia. This study tried to build a more comprehensive dimension of employer branding than previous study. The result of this study confirmed the positive relationship between several dimensions of employer branding (work values, diversity, and salary and incentives) and intention to apply.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Business and Management Research (ICBMR 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
23 December 2020
ISBN
978-94-6239-309-7
ISSN
2352-5428
DOI
10.2991/aebmr.k.201222.042How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Dediek Tri Kurniawan
AU  - Sopiah
AU  - Lohana Juariyah
AU  - Afwan Hariri Agus Prohimi
AU  - Yesiana ihda Kusnayain
PY  - 2020
DA  - 2020/12/23
TI  - How COVID-19 Pandemic Changes Job Seeker Perceptions about an Indonesian Giant Startup as Top Employers
BT  - Proceedings of the International Conference on Business and Management Research (ICBMR 2020)
PB  - Atlantis Press
SP  - 290
EP  - 299
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201222.042
DO  - 10.2991/aebmr.k.201222.042
ID  - Kurniawan2020
ER  -