Big Data Analysis of Paid and Free Applications in Google Playstore and Apple App Store to Know Application Characteristics and Monetization Opportunities for New Startup in Indonesia

DOI

10.2991/aebmr.k.201222.030How to use a DOI?

Keywords

Internet, Smartphone, Mobile App, Google Play, Apple App Store

Abstract

In this paper, we research the performance of Apple App Store and Google Play Store in Indonesia. In this paper, we compare the distribution of each application category in their respective markets. Researchers are interested in application performance because of the increasing number of internet users and applications, especially Indonesians. The researcher examines the mobile app’s total download per day based on its rank in the respective market. The first ranked app on the Apple App Store Indonesia has a total daily download of 289 times. Simultaneously, the first ranked application on Google Playstore Indonesia has a total download of 17,106 times.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Joshua Aritonang
AU  - Rofikoh Rokhim
PY  - 2020
DA  - 2020/12/23
TI  - Big Data Analysis of Paid and Free Applications in Google Playstore and Apple App Store to Know Application Characteristics and Monetization Opportunities for New Startup in Indonesia
BT  - Proceedings of the International Conference on Business and Management Research (ICBMR 2020)
PB  - Atlantis Press
SP  - 205
EP  - 210
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201222.030
DO  - 10.2991/aebmr.k.201222.030
ID  - Aritonang2020
ER  -