Proceedings of the 12th International Conference on Business and Management Research (ICBMR 2018)

Peer-to-Peer Accomodation Service Process: A Framework of Service Blueprint

Authors
Anna Riana Putriya, Pri Hermawan, Santi Novani, Utomo Sarjono Putro
Corresponding Author
Anna Riana Putriya
Available Online March 2019.
DOI
10.2991/icbmr-18.2019.35How to use a DOI?
Keywords
sharing economy, peer-to-peer accommodation, Airbnb, service-dominant logic
Abstract

Sharing economy is the result of technological developments that create an innovative new business model and create a revolution in how business entities interact. Peer-to-peer accommodation (P2P) creates an online marketplace where peer providers and consumers meet each other's needs and can exchange roles. Without ownership of assets, P2P accommodation becomes a strong competitor of hotels. This phenomenon creates opportunities for Indonesia in improving competitiveness among other ASEAN countries. This preliminary study becomes important and relevant to the phenomenon of sharing economy, considering that not much research discusses the uniqueness and dynamics of interactions that occurs in the perspective of service-dominant logic (SDL). This study uses the Soft System Methodology (SSM) approach, precisely the first stage which is defining an unstructured situation. Approaches of gathering data include using participant observation, online observation, and in-depth interview. Interactions between actors can be explored using a service blueprint framework. In the perspective of SDL, the ability to identify operant resources (people and process) is crucial for value co-creation.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 12th International Conference on Business and Management Research (ICBMR 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
March 2019
ISBN
978-94-6252-682-2
ISSN
2352-5428
DOI
10.2991/icbmr-18.2019.35How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Anna Riana Putriya
AU  - Pri Hermawan
AU  - Santi Novani
AU  - Utomo Sarjono Putro
PY  - 2019/03
DA  - 2019/03
TI  - Peer-to-Peer Accomodation Service Process: A Framework of Service Blueprint
BT  - Proceedings of the 12th International Conference on Business and Management Research (ICBMR 2018)
PB  - Atlantis Press
SP  - 211
EP  - 217
SN  - 2352-5428
UR  - https://doi.org/10.2991/icbmr-18.2019.35
DO  - 10.2991/icbmr-18.2019.35
ID  - Putriya2019/03
ER  -