Proceedings of the 12th International Conference on Business and Management Research (ICBMR 2018)

Factors that Influence the Attitude and Behavioral Intention of Indonesian Users toward Online Food Delivery Service by the Go-Food Application

Authors
Gagah Triyuniar Prabowo, Agung Nugroho
Corresponding Author
Gagah Triyuniar Prabowo
Available Online March 2019.
DOI
10.2991/icbmr-18.2019.34How to use a DOI?
Keywords
food delivery, Online Food Delivery service, mobile apps, convenience motivation, post-usage usefulness, attitude by online food delivery services, behavioral intention, Go-Jek, Go-Food
Abstract

The internet as one of the medias that grows fast in Indonesia makes the people of Indonesia have a tendency to do various activities through internet facilities and other supporting applications. Some Indonesians prefer to use an online shop because it provides better convenience motivation and economic value than traditional shopping. This also occurs in the food and beverage sector, which encourages the emergence of online food delivery services or OFD services. This study aims to examine the influence of convenience motivation and post-usage usefulness as well as several other factors toward Attitudes by Online Food Delivery service (AOFDs) and Behavioral Intention by Online Food Delivery service (BIOFDs), with the case study of mobile application service Go-Food’s users. The sample of this study is the Go-Food service users in various regions in Indonesia, which is supported by the Go-Food service area. The result of this study shows that the attitude and behavioral intention toward the Go-Food application (app) is determined by the usefulness perception, while its usefulness is influenced by external factors such as hedonic motivations and time-saving orientation.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 12th International Conference on Business and Management Research (ICBMR 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
March 2019
ISBN
978-94-6252-682-2
ISSN
2352-5428
DOI
10.2991/icbmr-18.2019.34How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Gagah Triyuniar Prabowo
AU  - Agung Nugroho
PY  - 2019/03
DA  - 2019/03
TI  - Factors that Influence the Attitude and Behavioral Intention of Indonesian Users toward Online Food Delivery Service by the Go-Food Application
BT  - Proceedings of the 12th International Conference on Business and Management Research (ICBMR 2018)
PB  - Atlantis Press
SP  - 204
EP  - 210
SN  - 2352-5428
UR  - https://doi.org/10.2991/icbmr-18.2019.34
DO  - 10.2991/icbmr-18.2019.34
ID  - Prabowo2019/03
ER  -